
In the race to capture online consumers, retailers and manufacturers are redefining the shopping experience. The spotlight is on connected commerce, offering an anywhere, anytime shopping experience.
But to succeed in this space, you need to look past a “one-size fits” all commercial strategy. As a retailer or manufacturer, you can take the cue from a global report by The Neilsen Company.
This new report offers fresh insights into what people watch, listen and buy worldwide.
A poll of 30,000 consumers in 60 countries, including Asia-Pacific shows that digital is as pervasive...