Not for Profit evaluation is a vital
part of ensuring continuous improvement of services and programmes. Through
evaluating programme outcomes, organisations can examine what goals have been
achieved or revised against what was originally set out and expected.
Furthermore, programme evaluation allows organisations to make more informed
decisions and set future goals and identify areas for improvement.
Challenges can be faced when evaluation takes place whether this is from
choosing suitable evaluation methods to establishing measurable outcomes to
evaluate. Effective and purposeful evaluation needs time, effort, resources and
money well managed to achieve meaningful results.
With NFPs constantly evolving, with nine new
charities being registered on average every day in Australia, according to
new figures from the national charity regulator, it is now vital for NFPs to
ensure they can effectively evaluate their programmes and communicate this with
key stakeholders, the public and potential funders!
So how can NFPs improve their evaluation processes and overcome
challenges faced through evaluating? This week, I asked Andrew Cameron, General
Manager of Doxo Youth Foundation in Victoria the challenges involved with
programme evaluation…
Holly: What is the main challenge for evaluating
your programme outcomes?
Andrew: To rapidly establish an evaluation baseline
early in the life of the programme and commence the collection of a useful
dataset which articulates the benefits achieved.
Holly: Can you list the top three challenges with
determining measurable programme outcomes?
Andrew:
1. To develop a coherent strategy which is reality
based but also that provides scope for selecting forward looking programme
outcomes.
2. To prioritise measures of user experience over
those reflecting pragmatic decision making.
3. To ensure that programme outcomes are evidence
based and the measures selected are research validated.
Holly: How can you
develop frameworks for conducting evidence based analysis?
Andrew: Partnering with both end users and research
institutions to establish a sound program logic to inform the evaluation of
program outcomes.
Holly: How do you ensure
the reports you produce match the expectations of funders?
Andrew: Clarifying expectations in advance and
seeking to provide the right level of information to meet the funders’
requirements.
Holly: Thank you Andrew for your time and providing these useful tips.
So the question is, is your organisations prepared to
carry out the cycle of evaluation? There are a wide range of online information
sheets to aid NFPs with their evaluations. Take a look at the following links
if you feel your organisation is in need of some extra help and guidance…
- Queensland’s University of Technology is a key university in Australia which contributes to the research of NFP, take a look at some of their research and how it can support your organisation.
As a tomboy child, Holly enjoyed watching wrestling and was
The Rock’s biggest fan. She is from a tiny farming village in the north of
England and has moved to Sydney to enjoy the city lifestyle. As a conference
producer at Akolade, Holly enjoys researching with and learning from key
professionals within a range of sectors to produce timely conferences.
Furthermore, Holly enjoys how each day in the life of a conference producer is
always different and exciting!
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