Recently there has been considerable media attention paid to
an incident
between a Fairfax Media columnist, Clementine Ford, and former Meriton Group
employee Michael Nolan. The Sydney hotel supervisor lost his job after Ford
reported the abusive comments made on her Facebook page to the man’s employer.
“For too long, speech on the internet has been consequence
free,” said Ford in a column
following the attention the story received.
After being alerted to the offensive comments by Ford,
Meriton Group issued public statement:
"Meriton Group does not condone this type of behaviour.
Michael Nolan was removed from the Meriton site on Saturday 28th November
pending an investigation, and as of 2:30pm today 30th November 2015, he no
longer works for the Meriton Group."
How can
HR reduce the risk of social media misconduct?
In the wake of the incident which brought out of hours
misconduct to the forefront of the mainstream media agenda Akolade has sought
out insights from expert participants in the 2016 Fundamentals of Workplace Law
series.
The role of HR in developing clear policies pertaining to
out of hour’s behaviour cannot be understated, as explained by Alan Bradshaw,
Manager Employee Relations at Roy Hill.
“In an ideal world employers should have a code of conduct
which expressly states that employees’ internal and external actions and
behaviours will be considered when reviewing complaints and incidents, which
may affect the employment relationship,” says Mr Bradshaw.
A specific social media policy is advised for employers who
are looking to manage the implications of increasingly connected employees.
Michelle Hitchener, National HR Team Leader at Flight Centre Travel Group
Limited advocates for procedure which “support the values and nature of the
business”, explaining that policies can include definitions of use, outlining
inappropriate, official, professional and private uses of social media.
“We don't want to eliminate social media because there are
great benefits in positive storytelling, however it's important to be very
clear in what is inappropriate use and to have disciplinary policies with
procedural fairness and due process provisions, which should be applied
consistently," says Ms Hitchener.
What
should employers do when faced with this scenario?
Andrew Cardell-Ree, Partner at Thomson Geer, a commercial
law firm in Sydney, Melbourne, Brisbane and Adelaide, has unpacked the
legalities of the incident:
"If there is a sufficient connection between the online
conduct and the employment relationship in question, an employee's actions in
posting comments online can lead to disciplinary action or dismissal."
Much depends on the nature of the employer's business, the
nature of the individual's role and duties, whether the conduct is likely to
damage the employment relationship and the seriousness of the breach. A senior client-facing employee of a service
provider might expect that their online postings will be closely connected to
their employment, with serious consequences for any comments that might reflect
poorly on their employer or its standing with clients. That said, all employees have a duty to put
the interests of their employer above all others, and employers have dismissed
employees over online tirades about their employer's failings that name the
employer, no matter what the employee's role.
It isn't always easy to balance brand protection and the
need for fairness, and each case depends on its merits. Prudent HR practitioners will at least:
- Consider all of the circumstances before taking any action;
- Be satisfied that there is a sufficient connection between the online conduct and the particular employee in question; and
- Ensure that the sanction is proportionate to the seriousness of the conduct in question.
Clear and well-known, consistently enforced behavioural
expectations, reflected in codes of conduct or policies modelled by leaders of
the business and the subject of training and periodic refresher training can
only help.
For further information on this and other pressing legal issues facing Australia's HR Community, click here to access Akolade's 10th Workplace Law Fundamentals coming to your state in April 2016.
For further information on this and other pressing legal issues facing Australia's HR Community, click here to access Akolade's 10th Workplace Law Fundamentals coming to your state in April 2016.
Having unfulfilled her childhood dream of becoming an
international spy, Ellise is loving her position as Conference Production
Manager at Akolade. Her favourite thing about the role is that it allows her to
stay abreast of the latest news across a variety of industries while constantly
learning from experts in their field.
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