19 February 2016

Digital marketing: Changing the world, one click at a time

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As anyone in the marketing industry knows, the rules are currently being re-written right under our feet.

Long established strategies are no longer working as they used to and the move to faster, cheaper, digital marketing avenues is the only way organisations are going to stay abreast.

The digital environment is revolutionising all aspects of marketing, and marketing and branding experts are expected to embrace the digital blitz or be left behind. Though as the digital landscape continues to change, challenges certainly play a part.

CIO article describes common online marketing mistakes:

  1. Not having clear campaign goals
  2. Not targeting the right audience
  3. Not employing a customer-centric mindset
  4. Impersonal (or incorrect) personalisation
  5. Overlooking mobile
  6. Writing off email marketing
  7. Not doing A/B or split testing
  8. Being anti-social on social media
  9. Buying social media followers

Read the full article here, and gain some tips on what you can do to avoid making these mistakes.

One that stands out to me is employing a customer-centric mindset. Subsequently with digital marketing comes the new hot topic of customer experience.

Today consumers are more interactive and involved in their purchases and they seek to be informed, engaged and even entertained before buying.

“A recent report commissioned and published by customer experience software vendor SDL found that, “60% of global consumers are willing to pay more for a product if the brand delivered a positive customer experience.” Marketing Magazine article states.

Many of us can agree that we become loyal to a company when we experience a positive customer experience. Though as we continue to merge into new digital platforms, how do you continue this same level of customer experience?

“Innovation can be a tricky beast to tame, especially in the digital space. It’s far too easy to get excited about ideas early on and jump into a project without understanding what impact it may have. The real trick is to find the areas of your customer’s journey that are beginning to break down and focus on innovating around these areas.”

Embrace the digital marketing era and set clear what your company’s goals are that suit your customers.

After finishing University with a degree in Business Marketing, I decided to make a big jump across seas for the first time and move from the east coast of America to Sydney, Australia. I landed my first job in a sales position in the event industry and soon thereafter moved into a marketing assistant role – following I had the pleasure of interviewing with Akolade which got me to where I am today.

Akolade is a fun, innovative company that brings together people from different walks of life to implement change. As the Marketing Manager, I have the pleasure of wearing many hats which motivates me to succeed, reach people in an array of avenues, grow our events to their full potential, and raise our story. As for me, I am a kind dedicated woman who loves to work hard, exercise, cook, be social and have some fun.

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