24 March 2016

Insights from Akolade's Sell-Out Social Media for Gov event..

Author :

Last week, Akolade ran its 5th Social Media for Gov Conference in Canberra.

A common question that was asked before the conference began “you’ve done this so many times, could there possibly be anything new in the social media space since the last conference?” Boy, were we all wrong.

Throughout the two days, we were absolutely blown away with the tips, strategies and new cool tools that are emerging in the social media space.

Key highlights from the conference includes Joe Mirabella, Director of Communications of City of Seattle’s Office of Economic Development and Office of Film and Music USA, who started off the conference by giving a keynote address on embodying a representative government through social media.

This edition of the Social Media for Gov conference looked at strategic approaches on how to embed social media to engage with the community.

Rebecca Lewis, Campaign Director of R U OK? gave a case study on how they reached 303K followers with no money.  A key message she gave to the audience was to play the parent; in particular monitoring your social media channels and to listen to criticism and respond in a timely manner as well as not to tolerate the use of foul language.

Louise Tapsell, Engagement Manager of Australian Communications and Media Authority discussed how to integrate social media into your marketing strategy. A hot tip she gave was to make sure your social media strategy reflects your marketing goals and make sure you dedicate time to social media engagement.

Michael Shanahan, Former Digital Communications of the Department of Environment, Water and Natural Resources SA emphasized the importance of strategy and advocacy in your social media campaigns. Advocates can help you grow your social media channels organically and by word of mouth. Information is social capital and advocates only need to be an expert in 2-3 subjects. You can find existing advocates via your analytics or join groups.

Another highlight from the conference is the presentation from Mia Garlick, Facebook’s Director of Public Policy in Australia and New Zealand. Apart from giving insights on new Facebook tools, Mia discussed social media and online trends.  A common social media trend is the increasing use of videos and gifs to capture attention.

Let’s not forget the highly entertaining presentation from James Kliemt, Senior Digital Media Officer of Queensland Police Service. James showed how companies can be serious yet retain their humourous side. This way, they can engage the community and have a higher social media reach in times of crisis.

Being brought up in a typical Chinese family in Australia, Vivian takes pride as an ABC (Australia-born Chinese) where she happily embraces both the Chinese and Australian cultures. 

In high school, Vivian wanted to become a fashion designer, however she has developed a passion for running events after working backstage for multiple live shows. Prior to starting at Akolade, Vivian worked 4 years in the wine industry and she misses the wine tasting sessions and openly drinking on the job. As the Marketing Coordinator, Vivian enjoys using her creativity to design unique and fun campaigns for each event. In her spare time, Vivian loves to spend time with her two adorable cat and dog. 

No comments :

Post a Comment