The National Disability Insurance Scheme (NDIS) is
revolutionising the disability service sector. It represents one of the
greatest shifts in social policy to date.
More than $26
million of payments have been made through NDIS since its launch on July 1,
despite some technical mishaps. More than 460,000 Australians are expected to
benefit from the NDIS as it’s rolled out over the next three years.
As of July 2019 when NDIS becomes fully operational, it will
be a consumer-driven marketplace with people living with a disability
controlling their own funding and having the power of choice. It is critical
that service providers prepare and undertake an effective NDIS business
transformation strategy.
The NDS
State of Disability Sector Report revealed that there are still significant
barriers to overcome in implementing a strategic plan:
- Lack of tools to measure success
Service delivery and social impacts are difficult outcomes
to measure. It’s important to identify appropriate KPIs and implement them
across your entire business plan. For example, consider a feedback loop for
customer satisfaction. Baselining will provide you with a standard to track
your progress and allow you to assess areas of success as well as areas which
require attention.
- No commercial expertise
Given that the funding (and power) has previously been held
by disability service providers, they have had to do little in terms of
marketing, branding and generating awareness. Providers now need to implement
plans to ensure sustainable cash flow. This means advertising, promotional
activities and listening to what the
consumer wants.
- Conflicting interests of stakeholders
People join the NFP sector for different reasons,
contrasting starkly with the commercial sector which is driven by profit. With
competing aims, it can be difficult (particularly for the CEO) to ensure the
organisation is continuing to grow and move forward. The need for effective
governance in organisations with a board is crucial.
Though daunting, the NDIS ultimately promises to ensure
people living with a disability receive quality care. The resistance to change
is worth overcoming. It’s time to get behind the biggest social shift the
sector has seen.
Claire Dowler is a
Conference Producer with Akolade. She recently graduated with a double degree:
a Bachelor of Journalism and a Bachelor of Media and Communications Studies
majoring in International Communication. Claire minored in sarcasm and puns.
A ballroom-dancer who
collects salt and pepper shakers and volunteers for animal rescue, you might
say Claire has eclectic interests.
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