
As our daily communication migrates online, crises in these
digital domains are becoming increasingly common.
UNSW learnt this the hard way last year when they had an
alarming outbreak of scantily-clad women on their Facebook
page.
Whilst preventing the crisis in the first place is obviously
preferable, it is of the highest priority to respond appropriately should one
occur.
Your online crisis response plan should include the
following:
1.
Acknowledge
Even if you know nothing about the situation, acknowledge
that something has happened....