Why you should connect your marketing campaigns to diversity

As Mardi Gras is just around the corner, organisations are ramping up their support for Australia’s gay community. But it’s not just about the better cause, there’s a business strategy behind as well. ANZ is one of the frontrunners and are now famous for their “GayTM” campaign.  By sponsoring and supporting Mardi Gras and Auckland’s Gay Festival, ANZ has improved its own brand and reputation, while reaching a larger market breakup. Not only does ANZ profit from this strategy, they’re also pushing for broader societal acceptance of the LGBTQI community, and for the allowance...

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Leaders address Indigenous mental health issues and increasing suicide statistics

Leaders from Aboriginal and Torres Strait Islander communities and health professionals from around the country gathered to discuss strategies to improve the mental health outcomes of Indigenous Australians. As mental health issues among Australia’s Aboriginal and Torres Strait Islander communities keep worsening and with the suicide toll increasing, the need for discussion is crucial. Kevin Cox, one of the founding members and first CEO of the Kimberley Aboriginal Medical Health Service, opened Akolade’s National Indigenous Mental Health and Wellbeing Forum in Perth on February 13....

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Is social recruitment becoming a real thing?

It is no secret that social media has become a significant part of our daily lives. We recognise this as Facebook becomes the first social network to surpass 1 billion registered accounts. So as people flock to these social sites, professionals are constantly doing the same. Here I’ll suggest the involvement of recruitment agencies and their attraction to these sites – as for recruiters, why not use these platforms where candidates are most accessible. The term ”social recruiting” is a buzz phrase used throughout the HR world, which can be defined as “harnessing the evolution...

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It’s time for Not-for-Profits to get creative about finances

There are no doubts that the Not-for-Profit sector in Australia is struggling. Funding is becoming harder to obtain and competition is increasing. Despite the decrease in government funding, the 2015 Not-for-Profit Finance & Governance Insights report found that 63% of large NFPs primarily rely on government funding and 85% of all NFPs find it difficult to find consistent and regular income. “The biggest challenge is the slow but sure decline of the traditional business model,” says Sturt Eastwood, Chief Executive Officer of Diabetes NSW. “Not-for-Profits need to become more...

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Social media - the Harvard way

What’s it like running the social media channels of one of the world’s top Ivy League universities? Robert Bochnak, Director of Social Media- Office of Alumni Relations, Harvard Business School, will tell you it’s a lot of fun- and a lot of work. With Facebook likers totalling almost half a million, over 300k followers on Twitter and almost 70k followers on Instagram, it’s vital Robert has the right practices in place to ensure their social media presence is sustained and continues to grow. So what are Robert’s favourite tools of the trade? 1.       Storify “From...

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Forget cars, the future is online: Amazon to create more than 100,000 new jobs

While Donald Trump founded most of his election success on sweet-talking the US rust-belt states, it looks like online retail may one day be providing more jobs than the car industry. Already one of the country’s biggest employers, Amazon plans to grow its full-time US-based workforce from 180,000 in 2016 to over 280,000 by mid-2018. It’s taken Amazon just five years to create over 150,000 jobs in the United States, growing its workforce there from 30,000 employees in 2011 to over 180,000 at the end of 2016. Now the company announced that it plans to create an additional 100,000 full-time,...

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Fancy a salary over half a million?

The newly appointed CEO of the Australian Digital Health Agency, Tim Kelsey, will receive a $522,000 annual salary in his role taking on the troubled My Health Record System. Around 4.4 million Australians have signed up for the system, despite teething problems. To address the issues, ADHA last week completed their three month public consultation on the new National Digital Health Strategy to be released later this year. The importance of supporting and involving carers through the transition was stressed by ADHA CEO, Mr Tim Kelsey. “One of the most important things I am hoping...

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Don’t blame disengagement on the student

The job of teachers is one of the most important jobs out there, yet it is often one that’s overlooked, underpaid and understaffed. Not ensuring students the best education has massive consequences, not only for the student, but for a nation as a whole. I know firsthand the importance of having good teachers. I know what difference they make not only to your learning, but also to your self-esteem. They have the power to help build and create the person you will be for the rest of your life. Whilst having a great teacher will set you off to a great start in life, having a bad teacher...

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Developing effective security plans for UEFA Euro 2016 right after the Paris bombings

Head of Safety and Security UEFA EURO 2016 FRANCE Speaking at the Public Venue Security and Safety Summit in Sydney The Stade de France stadium in Saint-Denis, where a friendly match was played between France and Germany, was one of the terrorist targets during the Paris bombings that left 130 dead and hundreds wounded in and around Paris. Months later France was also the host for UEFA EURO 2016 tournament that took place in several French cities. Ziad Khoury who was the Head of Safety and Security at UEFA EURO 2016 France was in charge of developing effective security plans to prepare...

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