Social media teams in government embracing shift to video

You sit up quickly when Facebook tells you Australians spend on average just 1.4 seconds looking at a post on a mobile phone. How do you get a message across in such a short time? It was just one of the many challenges and insights at this 9th Social Media in government conference by Akolade Australia in Melbourne. How to harness social media video and put communities at the centre of policy remain top priorities for communications in the public sector. Key takeaways from the experts Having Facebook and Instagram in the room was clearly a draw-card. You don’t often get updates...

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5 predications about the future of retail stores

“By 2022, brick and mortar retail spaces will be little more than showrooms” Eddie Machaalani & Mitchell Harper, Co- CEOs of Bogcommerce. In an era of unprecedented ecommerce disruption, the burning question facing all bricks and mortar retailers is what does the future hold for stores? As a small child I can remember holding my mother’s hand tightly as we walked through crowded department stores, afraid to let go for fear of being lost in amongst the masses of insatiable shoppers.  Fast forward a few decades and the differences are stark. I recently took my little...

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Risk mitigation in an era of digital – can workforces keep pace?

The rise of ‘digital risk’ in the corporate environment means facing a whole new dimension of threat. Cyber attacks are becoming increasingly sophisticated, widespread and complex in today’s digital landscape. We might be reasonably good at managing predictable, lower-level risks, but organisations often have a false sense of security about their ability to anticipate and deal with more hazardous fraud threats that evolve rapidly in a digitally-connected world - recent reports actually indicate that fraud risk has been identified as the most expensive crime category in Australia. A digitized...

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What does it take to be an ideal EA?

Behind every great executive is an even greater executive or personal assistant. But what qualities make the difference between a good and a great EA? 1. Master of the calendar At all levels of government, executives live and die by the calendar. Between meetings, appointments, conferences, calls and presentations, the EA is like the air traffic controller of your life which keeps them from colliding. 2. Priorities, priorities To be a master of the calendar the EA must often have the ability to prioritise as conflicting appointments...

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The Game of Drones: Personalised Delivery Services Are About To Become A Reality

Project Wing, an initiative developed by Alphabet, a conglomerate owned by Google, has conducted a multitude of test flights in a variety of controlled environments in order to bring about a personalised and reliable drone delivery service that will reach the backyards, rooftops, public parks, farmlands and difficult to reach areas in Australia. Mexican food chain Guzman y Gomez and retail pharmacy chain Chemist Warehouse have been testing the possibility of drone deliveries in NSW and ACT, however, while the drones are proven reliable, the service is yet to become available for the...

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It’s time to embrace the change and drive innovation

Australia’s Not-for-Profit sector is now facing ongoing challenges as never before. Last month, the Australian reported that the sector sees 3,000 new charities pop up every year, competing for the same decreasing amount of funding and grants. While researching with professionals in the NFP space, it has become apparent that most are struggling; struggling to keep up with the constant change. Many are operating under old models, with out-dated boards and with no room for innovation. And not to mention the disruption of technology has brought to the sector. As...

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3 reasons why customer experience is essential to any business

Companies around the world compete not only on the quality of good or services they provide but also on the customer experience that they deliver. It is the new competitive battleground. The contemporary customer is a demanding one, one that expects his or her needs to be attended to quickly, smoothly and seamlessly. Businesses that manage that and exceed their customers’ expectations are those who become leaders in their industries. Those that create unique, long lasting positive experiences become the champions of the modern customer. As Heads of Customer Experience around the...

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