Social Media is possibly the biggest game
changer when it comes to growing businesses within the era of the Millennial.
According to socialmedianews.com.au over 15,000,000 Monthly Active Australian
Users on Facebook and 9,000,000 Monthly Active users on Instagram, there are
more people than ever accessing the ‘social’ side of the internet. Keep in mind
this is only in Australia! Social Media is one of if not the most influential
platforms to young people and now also older generations too. With over 6 in 10
Australians using Facebook and 1 in 2 of them using it daily. Critically
companies must adapt to this as they grow their business within the digital
age. Some businesses do this extremely well with collaborations with
international social media influencers other brands remain lacklustre, and it
ultimately causes their demise. Digital is evolving, using the power of social
media to create business awareness is the way forward for 2019.
Still not sold on the idea of Social Media
for your company? In 2016 the Western Australian Tourism released a series of
Magical Stories that featured in all of the beautiful locations in Western
Australia these clips were released over a series of years and are still being
used today with the justanotherday.westernaustralia.com website. Now, don’t get
me wrong in the beginning this campaign had a few hiccups with some people
using the campaign hashtag to spread words of negativity. But, over two years
later since the campaign first began Instagram has seen more than 600,000 posts
of quality images and videos of people enjoying
Western Australia.
Social Media will never completely be something that is 100% a
positive thing, and we have to allow people to share their opinions but often
after a little bit of drama dies down the outcome can be significant. This
#Justanotherdayinwa campaign is an excellent example because although there was
slight controversy in the beginning two years on there is still a variety of
people that continue to post content on using this hashtag. The content is also
high-quality using Drones, DSLR cameras and are all epic shots featuring
Western Australian landscapes. All in all, this is a successful government
campaign that has drawn A LOT of attention to Western Australia.
Social Media can be a great tool when used correctly, but often
people who use it don’t understand who they are marketing towards. Target
Market is one of, if not the most important parts of your social media
strategy. Understanding who your target market is to be able to grow your
following to in turn increase your business is a huge part of being successful
on Social Media. You could have 10,000 followers on social media, but if none
of them is your ideal client, then you’ve got a problem because you probably
aren’t making any sales for your business When people with only 1,000 followers
might be twice as successful as you. One Australian Business that has grown a
considerable amount in the last 12 months is Tribe Skin Care which now makes
over $90,000 of sales a month with their business
strategy.
Photo: Instagram.com/tribeskincare
That majorly has focused on social media marketing using paid
influencer promotion. All from her home office in her house mind you! Tribe
Skin Care is a perfect example of understanding who their target market is and
being able to develop relationships with influencers who also have followings
of these same target market to build authentic business practices.
Photo: Instagram.com/tribeskincare
Social Media has been proven to grow businesses exceptionally quickly as well as developing plans to build businesses. With Social Media such a prevalent part of society it is only right that companies start to adapt to use social media to grow and ultimately see tremendous results with growth and engagement.
Written by: Lavinia Wehr
That majorly has focused on social media marketing using paid
influencer promotion. All from her home office in her house mind you! Tribe
Skin Care is a perfect example of understanding who their target market is and
being able to develop relationships with influencers who also have followings
of these same target market to build authentic business practices.
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