18 May 2015

Not for Profit Partnerships – A rewarding challenge

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Collaboration with external stakeholders within the Not for Profits industry is becoming an increasingly popular method to create shared value. The concept of establishing these partnerships may sound simple, however it is a challenging process.
Luke Kenny, the Chief Executive Officer of Church Resources, highlighted with Akolade that the biggest challenge when it comes partnerships is ‘value’.
He said, “It’s first defining each party’s desired value, having the conviction to table and negotiate against that value and contractually securing the value. The hardest part is measuring the realisation of that value during and post-partnership”.
Communicating effectively what you bring to the alliance and the value of your assets can be a determining factor to captivating or sustaining a partnership. The need to be financially secure and sustainable are the driving forces behind partnerships and strategic alliances.
With the decreasing pool of government funding and competition increases, Not for Profits feel pressure to be financial stable with the support of partners.
An article by ProBono Mythbusting Not for Profit Partnerships states “It is vital to find a partner with whom a workable, happy and mutually beneficial partnership is possible. Not for Profits are keen to harness the passion of corporate supporters”.
Now is the time for Not for Profits to create a recipe for partnership success – but how is this done? Can partnerships be done? How do you promote trust? How do you get the balance right?
Do you know how to create shared value and work in complementary capacities within a partnership?
Do you know how to communicate your brand and mission?
Are you aware of how to effectively work through various struggles during a partnership?
Catch Akolade’s Not-For-Profit Stakeholder Partnerships Conference on June 22nd & 23rd 2015 to gain expert insights and discuss the common challenges that occur within partnerships.

After finishing University with a degree in Business Marketing, I decided to make a big jump across seas for the first time and move from the east coast of America to Sydney, Australia. I landed my first job in a sales position in the event industry and soon thereafter moved into a marketing assistant role – following I had the pleasure of interviewing with Akolade which got me to where I am today.
Akolade is a fun, innovative company that brings together people from different walks of life to implement change. As the Marketing Manager, I have the pleasure of wearing many hats which motivates me to succeed, reach people in an array of avenues, grow our events to their full potential, and raise our story. As for me, I am a kind dedicated woman who loves to work hard, exercise, cook, be social and have some fun.

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