29 September 2017

Ariana Grande Concert Bombing: Safety Focus Shifts to Venue Perimeters

Author :
The bombing of departing audience from an Ariana Grande concert in Manchester, England, serves as an alarm bell that protecting public venues in the future will have to focus more on hardening building perimeters, security experts said. That could be a problem just as the summer concert and music festival season is starting. Aside from sports events, live music concerts are the most obvious public gatherings of mass audiences available. Major music acts are preparing to take to the road, many of them scheduled to play at sprawling, hard-to-secure arenas. And outdoor music festivals could be even more difficult to protect from harm without creating impossible lines of concert-goers waiting to be checked before getting near a stage. Already, some bands are either cancelling gigs or adjusting their touring plans and beefing up their security details. Wild Things Park, outside of Pittsburgh, announced that it's tripling security measures, including extra metal detectors and consultation with local law enforcement.

Meanwhile, it's crucial not to panic, or exaggerate risks or despair that nothing can be done to prevent such murderous attacks at concerts and other mass assemblies, says Brian Levin, a professor at California State University San Bernardino and director of its Centre for the study of hate and extremism. "We have over 30,000 people killed every year (in the USA) in vehicular accidents so you're at far greater risk driving on your way to a venue," says Levin, a former New York police officer who's preparing to take his teen son to a concert next month. "People tend to misjudge their fears and risks in part based on their exposure vicariously to attacks through TV" coverage.

The result could be damaging for the concert industry in general and acts playing venues perceived by the locals as too vulnerable to attack. Don't let terrorists change your entertainment behaviour. "If people stop going to concerts, the net result is that our opponents have won — they use fear to change our behaviour. It gives them exactly what they want. The irony is that past terrorist attacks, including in Brussels and in Paris, suggest that suicide bombers may be choosing different tactics because of better security. The problem (now) involves perimeters and chokepoints, egress and ingress. Keeping terrorist attackers from getting inside public buildings has improved so much in recent years, attackers are increasingly targeting outside perimeters, especially when thousands of people are trying to leave, as appears to have been the case in Manchester. A lot of the mechanisms and policies and procedures we have today, such as metal detection, are inwardly focused — protecting inside the venue. Consequently, terrorists have taken up tactics such as vehicle ramming and suicide bombings at entrances to airports and transport stations. We need to start reorienting our security and safety procedures, we call it 'expanding perimeters,' to adapt to new threats. We have to reallocate our focus and energy on the perimeters and peripheries of buildings.

Experts believe the attack on Manchester Arena, the U.K's second-largest, almost certainly had nothing to do with pop princess Grande, whose concert had just ended. More than 20,000 fans, many of them youngsters carrying pink balloons and wearing her trademark bunny ears, were just leaving. The bomber may have chosen Grande's gig merely as a convenience. Or he may have been attracted by the youth of Grande's typical audience to cause maximum horror: The death toll stands at 22, including 12 children under 16, with more than 50 people injured. Security professionals can learn from each attack on a venue where mass numbers of people gather. A large number of facilities already have procedures for controlling open plazas and curbs and (exits); for those who don’t have a robust program for that, this incident will be analysed and resources put in place to strengthen" protection. The bomber might have been detected before setting off the bomb if there had been such robust security, including more cameras, on the lookout for anyone acting nervous or loitering near "soft targets" such as exits.

"We have to start thinking ahead: If you have 15,000 people coming to an arena, what are we doing to protect them on the way in, when they're in there and on their way out?" he says, including a more "layered" approach to security that combines private and public security resources.

Another security tool that could be helpful: dogs. Most people have seen bomb-sniffing dogs at work — they focus on objects and spaces at the direction of handlers. Vapor-wake dogs are trained to sniff out bombs before bombers reach their target, by detecting the vapors of the explosive materials combined with the body heat of the bombers. Initial indications are that the Manchester bomber travelled via public transport to the arena, located adjacent to a major transport station.
An 'article' dog has his head down, a vapor-wake dog has his head up and he's sniffing the air, following the trail left behind" as a bomber is in motion

Aside from technology and canine prowess, ordinary people should become more "situationally aware". Take control of where you are going: Know where exits are, know how to get from a chokepoint to a place where it's not as densely packed”, experts say. And if you see something, say something even if it's "politically incorrect" and even if you fear you're wrong and may be accusing an innocent person. Stopping and frisking an innocent person is preferable to failure to stop and frisk a suicide bomber. It's the new order: Everyone has to be very vigilant. A lot of people say they don't want to give up their constitutional rights but we already have given up a ton of rights because of terrorists. I feel better at a concert if I'm patted down — it's a pain in the butt and it slows down lines and tickets are more expensive, but I feel safer. No one likes this, but if it makes us safer, then we got to do it.


Public event operators, governments, infrastructure owners, emergency services and all other security and safety stakeholders need to find the right balance between infrastructure, technology, operations and manpower to ensure public venue security and safety. After the success last year, we are pleased to announce the 2nd annual Public Venue Security and SafetySummit, being held in Melbourne from 21 – 23 March 2018. The Summit will bring together leading security professionals to explore the implementation of effective and practical strategies to ensure operational continuity of public venues, events and facilities.
Written by: Nicolas Verbeeck


Nicolas was born in Belgium and became an expert in consuming excellent beers, chocolate and waffles. During the winter period you can find him on a hockey pitch and in summer he loves to go for a swim or a surf. In 2013 Nicolas was wondering what the beers, chocolate and waffles would taste like in Australia and never came back. One reason… the weather. Nicolas obtained a masters in International Politics and tries to use this background to produce excellent conferences at Akolade.

27 September 2017

From EA to anywhere

Author :
The role of the Executive or Personal Assistant is one of the hardest to define. They are diary managers, project coordinators, secretaries, advisors, stakeholder relationship managers, event planners, transcribers, the list goes on.

It’s surprising how many EAs feel they are trapped in the role without realistic career pathways or alternative positions. Some find themselves in the highest admin position in their organisation- supporting the CEO or secretary- and ask themselves, what now?

Your career thus far as an executive assistant has provided you with a multi-skilled foundation few others have.

By being more proactive about your own career progression you can move into managerial positions or pursue a different path entirely. Here are some of the ways you can climb into any position you like:

      1.  Leverage your connections


EAs deal with dozens of internal and external stakeholders on a daily basis. You will have established connections in a variety of organisations. If you’re good at what you do and the communication has been clear and transparent, these connections could be your foot in the door.

      2.  Express your goals

Your relationship with your executive should be a mutually beneficial partnership. A good executive will be proactive about your workplace satisfaction and be proactive about your professional development. If you’re open and honest with your executive about your career goals they will be able to include you in steps to make sure you’re equipped with the skills to achieve them.

      3.  Know your value

The success of your executive and your organisation often rests on your shoulders- don’t belittle your role. You are one of your organisation’s most valuable assets. It’s important that you realise your self-worth- if you don’t you won’t be able to communicate it to prospective employers.

Akolade’s 4th Public Sector EA/PA Summit is the must attend event for administrative professionals to take control of their professional development and explore career pathways with the best in the sector. 

Written by: Claire Dowler

Claire Dowler is a Senior Conference Producer with Akolade. She recently graduated with a double degree: a Bachelor of Journalism and a Bachelor of Media and Communications Studies majoring in International Communication. Claire minored in sarcasm and puns.

A ballroom-dancer who collects salt and pepper shakers and volunteers for animal rescue, you might say Claire has eclectic interests.

26 September 2017

Does your NFP stand out from the crowd?

Author :
Australia’s Not-for-Profit sector is facing an era of change. Never before has it been so crucial for organisations to be innovative.

And the Distinguished Gentlemen's Ride has managed to do just. Heads were turned in Toowoomba as gentlemen in their finest waistcoats and bowties to raise money for prostate cancer research.

The gents on their motorbikes rolled through the streets of Toowoomba and raised a total of $14.047.

"I think it's pretty exceptional," said Geoff Priest, Distinguished Gentleman's Ride organiser, to the Chronicle.

"The Toowoomba motorcycling community, and the Toowoomba community at large, has done an awesome job at raising funds for the cause."

Getting attention and remaining at the forefront of potential donors is critical if Not-for-Profits are to remain sustainable. As organisations see the amount of funding and grants diminish, the amount of NFPs is increasing. It is estimated that every year, another 3,000 charities appear on the Australian market.  

While organisations need to increase their level of strategic thinking and drive innovation, Not for Profit People listed five key areas;

  • Find new ways to do work more effectively or more cheaply,
  • Find new ways to raise funds and attract donors
  • Attract the best staff, especially from younger generations excited to be involved with the newest ideas
  • Expand into new service areas, or
  • Attract clients under new competitive models like the NDIS
Written by : Mimmie Wilhelmson


Mimmie grew up in Sweden and first came to Australia as a backpacker after high school. After travelling around the country for two years she returned to Europe and pursued a Bachelor’s degree in Journalism in London. But the longing for Australia and the sun became too strong. After having worked for some time in the media industry, Mimmie decided to make a change and swap the news for conferences. She now gets to do what she loves the most, meeting new people and keep learning about cultures and issues while producing conferences on current topics.

19 September 2017

Social Media is too important to be left to the marketing department

Author :
When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social, yet seven out of eight messages to companies go unanswered for 72 hours.

Complicating matters further, consumers expect one brand account to contain responses to all kinds of needs, including marketing information and customer service. But marketing managers simply are not trained to deal with questions or complaints about service, product performance, or other non-marketing requests.

To be more effective at building relationships with consumers online, companies need a cross-functional social media team, one where marketing works together with other departments. Distributing social responsibilities to relevant people across the organization can be efficient, be effective, and help make one-on-one customer engagement scalable.

Cross-functional social media teams can leverage the stages of the buying cycle, connecting the right employees with the right customers at the right time. Consumers’ needs change when they are in the pre-purchase, purchase, and post-purchase steps of buying, so different employees are more useful to customers at different stages.

How can an organization create a cross-functional social media team? First, research and analyse existing social media. Who controls the official brand channels? What systems, policies, and employees are responsible for monitoring social media? From this research, organize a new system. Develop a social care team that can address all areas of social information efficiently and effectively. Identify policies and software systems needed for implementation.

Organise departmental responsibilities in the social care team. Clearly define roles and responsibilities among marketing, customer service, public relations, sales, corporate communication, human resources, etc.

Assign specific employees from each department to social media tasks. Set up social media accounts and give employees access to social media systems.

Create brand guidelines for standards, tone, and style of social media communication. Ask legal and human resources to provide a list of do’s and don’ts for real-time consumer engagement.
Define specific goals based on key performance indicators such as response time, sentiment analysis, engagement, views and shares, and other important metrics.

When companies implement a cross-functional team well, the results are powerful.
In 2014 Hertz shifted from a marketing-centered social media strategy to a cross-functional system built around customers’ needs and expectations. Previously, the marketing department had controlled social media accounts. Marketing staff would publish brand content, but they also received customer complaints. They forwarded the complaints by email to customer service agents, who would then process the requests and email them back to marketing to post on social media. Social media response was limited to Monday through Friday.

For the new 24/7 cross-functional team, Hertz partnered with software company Conversocial to easily connect customer service agents to the software that marketing staff uses to monitor social media conversations. The multidepartment system has enabled Hertz to respond within 75 minutes to more than 1,000 individual customers per week. The company that responding to customers in real time through social media has increased customer loyalty, contributing to customer lifetime value.
The gourmet burger chain Five Guys, too, utilizes a cross-functional social team through social media monitoring software Hootsuite and a process that empowers local franchises and frontline employees. Each of the over 1,200 Five Guys locations has its own social media accounts to market local promotions, new products, and events to its community. Individual locations also provide customer service, responding directly to customer feedback. For them, monitoring on the local level is more efficient, making one-on-one consumer social media engagement scalable, personal, and sincere.

Today’s consumers expect more from companies. They increasingly look for brands that engage with them online and organizations that do reap real benefits. David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people. For social media, that statement is as true as ever.

Written by: Nicolas Verbeeck


Nicolas was born in Belgium and became an expert in consuming excellent beers, chocolate and waffles. During the winter period you can find him on a hockey pitch and in summer he loves to go for a swim or a surf. In 2013 Nicolas was wondering what the beers, chocolate and waffles would taste like in Australia and never came back. One reason… the weather. Nicolas obtained a masters in International Politics and tries to use this background to produce excellent conferences at Akolade.






14 September 2017

Customer-Centric Supply Chain Transformation

Author :
To truly transform your supply chain into one that is focused around what the end-customer needs, you need a plan that addresses a range of organizational factors, including vision, strategic intent, behaviour, technology, organization, processes, and metrics.

Six steps that can help create a customer-centric supply chain:

  1. Supply Chain Health Check. An end-to-end maturity analysis can evaluate the current state of the existing supply chain. The health check includes a survey of customer expectations, an audit of stakeholder beliefs, and interviews with business executives to gauge their commitment to improvement. The results help businesses identify benchmarks and key trends, and understand the opportunity for supply chain optimization.
  2. Supply Chain Strategy and Innovation. How sustainable and adaptable is your supply chain, and what is your vision for the future? Answering these questions requires understanding a range of metrics, such as: segmentation; optimization; inventory versus service; make versus buy; cost versus service; flexibility and agility; variability; complexity; resilience, risk and disaster response; organization and talent management; and performance metrics.
  3. Network Design, Optimization, and Agility. This step is focused on making the supply chain network more agile. It tackles areas such as logistics outsourcing and transportation network optimization. It also examines distribution footprint, logistics, and analytics. The end result is a more efficient supply chain and a vision for future network capabilities.
  4. Demand Signal and Planning. The next goal is to create a supply chain driven by demand. This requires careful sales and operation planning, and automation; demand planning, forecasting, and shaping; and supply planning. It also considers manufacturing scheduling and end-to-end data integration.
  5. Inventory Turns and Availability. A customer-centric supply chain should follow best practices in inventory management, analytics, and statistics. Excellence in this area can optimize inventory, address demand volatility, and improve product availability and customer service.
  6. Lean Supply Chain Execution. The final step in creating a customer-centric supply chain evaluates warehouse and transport operations to improve flow and eliminate waste. A key step here is synchronizing the supply chains of suppliers and other partners.
Written by: Clare Mansbridge 


Clare is part of the production team here at Akolade. 
Clare offers more than 6 years of experience in content creation within the events industry. 
You could say she is a champion of education events. 
She is passionate about social justice, diversity & inclusion, arts, sustainable forms of transport and community building.

11 September 2017

The early education sector is changing- are you ready?

Author :
An already complex sector has been rocked again this week with findings that over the past year the government has caught 52 family day care providers pocketing subsidies for ‘phantom children’.

With the reputation of many early education providers now at stake, it is vital centres establish strong community relationships and partnerships to drive sustained enrolments and preserve their reputation has a quality provider.

The news comes alongside the decision of thousands of childcare workers around Australia to strike this week in demand of higher wages.

Thursday’s strike was the biggest early education walk-off in Australian history and affected as many as ten thousands families. It’s also the sector’s second walk-off this year.

In a sector of more than 80,000 early education workers,
It takes educators 18 months to acquire the qualifications they need and most graduate with a HECS debt of over $25,000.

Many childhood educators are on the lowest wages of any sector at only $21.29 per hour.
Jess Liersh, Melbourne-based early education worker, told news.com.au that she was walking off the job “to show Malcolm Turnbull that I will not be treated like a doormat — not anymore”.
She says that, “it’s time we are paid like the professionals we are. Australia would grind to a halt without us. If that’s what it takes. That’s what we’ll do.”
In an increasingly turbulent sector it is crucial early education centres optimise their business strategies to remain financially viable.


Akolade’s Early Education and Care Business Growth Forum, being held at the Swissotel Sydney this December, brings together 20+ sector leaders to share case studies and strategies to ensure ongoing business sustainability.


Written by: Claire Dowler

Claire Dowler is a Senior Conference Producer with Akolade. She recently graduated with a double degree: a Bachelor of Journalism and a Bachelor of Media and Communications Studies majoring in International Communication. Claire minored in sarcasm and puns.


A ballroom-dancer who collects salt and pepper shakers and volunteers for animal rescue, you might say Claire has eclectic interests.


06 September 2017

It starts with education – creating brighter futures for our youth

Author :
Aboriginal and Torres Strait Islander communities remain disadvantaged in several areas, with one of the main components being education. 

Earlier this year; the ninth Closing the Gap report showed that little progress has been made over the years.

The school attendance rate has dropped marginally from 83.5 per cent in 2014 to 83.4 per cent in 2016, whilst the goal to halve the gap in literacy and numeracy skills remain far off track.

The number of Indigenous 20-24 year-olds having achieved Year 12 or equivalent increased from 45.4 per cent in 2008 to 61.5 per cent in 2014-15. However, the poor educational outcomes see a high unemployment rate for Aboriginal and Torres Strait Islander people as well as a range of social issues such as poverty and poor health.

Indigenous education is a crucial topic that requires and demands more attention, discussion and action. Leaders from across the country will gather in Darwin for the NationalIndigenous Education Forum on the 18th to the 20th of October to discuss strategies to enhance the quality and access of education to change the current situation.

Speakers include:

  • National leader Noel Pearson
  • Canadian First Nations leader Clément Chartier from the Métis National Council
  • Horowhenua College’s principal Grant Congdon from New Zealand
  • As well as national primary and tertiary education providers and government departments
During the three-day conference, speakers will share their stories and case studies on engaging communities, families and elders in the children’s education and improving student engagement to see higher attendances rates and better academic outcomes.

Speakers will also discuss methods to create culturally safe and stimulating learning environments, prepare students for transitions into higher education, employment and adulthood, and how to build cross-sector partnerships.

Whilst there remain significant gaps in educational outcomes for Aboriginal and Torres Strait Islander youths, the forum provides an important opportunity for collaboration as we join forces to solve this crisis.

Written by : Mimmie Wilhelmson




Mimmie grew up in Sweden and first came to Australia as a backpacker after high school. After travelling around the country for two years she returned to Europe and pursued a Bachelor’s degree in Journalism in London. But the longing for Australia and the sun became too strong. After having worked for some time in the media industry, Mimmie decided to make a change and swap the news for conferences. She now gets to do what she loves the most, meeting new people and keep learning about cultures and issues while producing conferences on current topics.


Australasian Supply Chain Institute and Akolade form exclusive endorsement partnership

Author :
Australasian Supply Chain Institute (ASCI) and Akolade have announced an exclusive endorsement partnership for Akolade’s supply chain-relation conferences.

The strategic collaboration between ASCI and Akolade includes the co-development of conference programming, co-promotion of conferences, and most importantly, CPD point allocation via a new ASCI Continuous Development Program that ASCI Members can attain for global certification maintenance.

ASCI is Australasia’s Premier Professional Supply Chain Community, operating as a non-profit, membership community. As an Institute, ASCI is committed to facilitating and enabling the development and professionalisation of the Australasian Supply Chain Community.

At ASCI, we’re passionate about helping organisations re-position themselves for sustainability in light of the major disruptions that Australian businesses are facing today,” said Dr Pieter Nagel, CEO, Nagel. “In essence, we’re about professionalising supply chain management so that a standard level of qualification is recognised, accepted and tested by industry. Integral to this purpose is our Continuous Professional Development program that ensures ASCI Members have the relevant skills and knowledge to secure their careers in the disruptive business environment and maintain those global certifications that require maintenance.

“This strategic partnership acknowledges the quality and relevance of Akolade’s leading-edge, well researched events,” said Dr Pieter Nagel.  “It allows for ASCI Members to receive special conference rates and CPD points for their global certification maintenance.”

Under the collaboration, CPD points will be allocated by ASCI to Akolade conferences according to their relevance. APICS certification designees must accrue 75 points over three years to maintain their global certification. They can obtain these points through APICS events or through ASCI-related or endored events where CPD points are allocated. The points are also applicable to those designees of the Demand Driven Institute global certifications.

Akolade has a showcase of events that demonstrate its breadth and relevance to the supply chain industry and of which ASCI will be the exclusive endorsement partner;
·         Retail Fulfilment Summit 2018 (26th – 28th February 2018)
·         IBP Summit (April 2018)

According to Fred Adel, Managing Director, Akolade, ASCI’s collaboration is an obvious fit.
“We’ve been working with ASCI now for two years and, in that time, have collaborated on point allocation and conference promotion to ASCI Members on an ad hoc basis. This strategic collaboration allows both parties to work strategically to ensure that latest industry developments and best practice global supply chain trends and thought leadership are brought to the Australian supply chain community.”

ASCI and Akolade have established working groups for conference program research, marketing and sponsorships to ensure that the very best supply chain conferences in the Australian business marketplace.

About ASCI
Established in Australia in 1963 as a not for profit organisation, apicsAU, now trading as Australasian Supply Chain Institute (ASCI), facilitates and enables the development and professionalisation of the Australasian Professional Supply Chain Community. 
ASCI provides formal education programs, site visits, research, industry presentations and peer learning to its members with a range of opportunities to enrich and grow professional supply chain performance and competence. ASCI is a Premier Channel Partner of APICS and offers APICS certification programs in Australia, as well as other international supply chain management certifications. 
ASCI membership is available to individuals and provides access to educational programs, a network of industry professionals, real-world learning opportunities, resources and social media networks.

Please visit www.asci.org.au for more information about our memberships and programs.

Guest Blog Written By: Monique Fenech
For more information, or to arrange an interview, please contact Monique Fenech on 0439 320 152.

                                        
                                                                                             




05 September 2017

Is Social Media Analytics the Answer to All Your Questions?

Author :
Social media is like looking into the window of a house. You can see what is happening, but it can be difficult to interpret. If a person inside the house is waving their arms in the air, are they excited or angry? Similarly, with social media, the data is there, but the interpretation can be more complex.
The December attack in San Bernardino prompted people to ask whether or not the government should be more active in using social media data to prevent such things from happening again. Certainly, social data can be highly valuable, but it has its limitations, and agencies must be aware of how best to use it.

Determining sentiment – It is very useful to understand how citizens feel about certain issues such as a new a policy. Many programs will try to determine sentiment by categorizing certain words as positive or negative. However, it is important to remember that sentiment isn’t black or white.  Something can be said with sarcasm or irony and mean the opposite of what it seems at face value. True sentiment analysis must take context into consideration. As humans, we understand things that simple algorithms do not. Short of manually assessing sentiment, agencies should look for programs that incorporate natural language processing, network and demographic mapping, and additional content related to conversations.

Predicting outcomes – What can social media tell us about the future? The USGS has found that real-time tweet data was able to predict earthquakes, often faster than even seismic tools could. Social media has also helped to track epidemics and provide early warnings in cases like Ebola. All of this is done through a process of identifying patterns, assessing trends, and understanding networks. However, it’s worth noting that these predictions are often of near-future events. Predicting how many earthquakes will happen or the strain of next year’s flu is much more difficult.  Predicting future outcomes requires strong patterns – the more random or rare the outcome, the less likely we are able to predict it. In addition, agencies shouldn’t expect social media data alone to provide all the answers, but should look to combine it with other data sources as well.

Improving delivery – Where social data is not exactly a crystal ball with every answer, it absolutely is still an opportunity to improve the citizen experience. As pointed out in DigitalGov’s Federal Social Media Analytics Toolkit, benefits include: More effective distribution of critical information, more responsive public programs, better-informed strategies, and increased use of innovative tools and services. Through analyses of social interactions, organizations can determine what’s working and what’s not, what citizens need, and how best to respond. For example, an agency may find that citizens are repeatedly asking the same question, mention difficulty with a particular service, use a hashtag related to a common issue, or seem to be unaware of a new campaign. Each piece of data provides insight to an agency on how to better serve its constituents. Organizations should look to combine a variety of metrics to get the best picture.

Social data may not have all the answers; alone, it cannot predict every possible outcome, but it is an important piece of the puzzle. Understanding there are limitations to the data as well as a need to weigh a citizen’s right to privacy, there are still many ways social media metrics can help agencies better achieve their missions.  Platforms’ built-in analytics, such as Twitter Analytics, Facebook Insights, or Google analytics, are typically free and a good place to start.

Written by: Nicolas Verbeeck


Nicolas was born in Belgium and became an expert in consuming excellent beers, chocolate and waffles. During the winter period you can find him on a hockey pitch and in summer he loves to go for a swim or a surf. In 2013 Nicolas was wondering what the beers, chocolate and waffles would taste like in Australia and never came back. One reason… the weather. Nicolas obtained a masters in International Politics and tries to use this background to produce excellent conferences at Akolade.