17 July 2015

Using LinkedIn as a human resource tool

Author :

Many understand LinkedIn is a powerful tool for business professionals across the globe – bridging the gap between people online once more, providing a platform to connect in a more professional way.

Not only used to connect and network, but LinkedIn is used as a resource tool for businesses to grow brand awareness, lead generation, recruitment, you name it.

Today, let’s focus on recruitment.

As an employer and/or a human resource professional, it is your responsibility to source candidates which turn into staff who are fully capable of performing the job tasks to the best ability. So how do we find these perfect candidates when we are looking to fill a position?

Most will say that when hiring, using multiple platforms to source for candidates is key – Seek, recruitment agencies, job advertisements, etc. But don’t miss LinkedIn, as LinkedIn can be one of the most valuable and timeless platforms to promote your job position.

LinkedIn shares three easy steps to get your company and recruitment search process going:

Step 1: Build an employer brand that attracts top talent

Step 2: Post a job that attracts just the right candidates

Step 3: Find the exact employees you’re looking for on LinkedIn

See LinkedIn’s full article here.

Creating an employer brand and an engaging company LinkedIn page is essential when you want to attract talent. It is then that your company’s brand and page presence that will grasp the candidate in. Ensure that you have employee quotes on what it is like to work there to make your company seem real and an enjoyable place to work.

Then have a job position available? Post it on your company’s page to get started, but don’t forget the way that the job ad is written would determine if it will attract the right candidates.

Don’t just stop there!

LinkedIn provides the availability to purchase job advertisements which are a great way to source qualified candidates and promote the position available. Good thing about these job advertisements is that they will position themselves on a person’s screen whose qualities reflect the job description, making the job a right fit and appear more intriguing. Have your employees share the job update or advertisement as well to drive traffic and emphasis.

Last point to mention is to use LinkedIn to go out and seek those candidates who are a perfect fit for the role. LinkedIn profiles serve as a virtual online CV so that a person’s professional information, including work history, accomplishments, skillsets and more are visible for most to see.

If you are a human resources professional I bet you already know and use LinkedIn to recruit, but just a friendly reminder of how it can be one of the most useful tools to help you find that best candidate.

After finishing University with a degree in Business Marketing, I decided to make a big jump across seas for the first time and move from the east coast of America to Sydney, Australia. I landed my first job in a sales position in the event industry and soon thereafter moved into a marketing assistant role – following I had the pleasure of interviewing with Akolade which got me to where I am today.

Akolade is a fun, innovative company that brings together people from different walks of life to implement change. As the Marketing Manager, I have the pleasure of wearing many hats which motivates me to succeed, reach people in an array of avenues, grow our events to their full potential, and raise our story. As for me, I am a kind dedicated woman who loves to work hard, exercise, cook, be social and have some fun.

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