Social media has become an important part of our lives. With the whole-of-government web guidance falling under the Digital Transformation Office’s (DTO) responsibility come 1 July, it is clear that social media has become a central tool in the government’s community engagement strategy.
Last week,
Akolade hosted the Social Media for Government conference at the Crowne Plaza
in Melbourne. This series focused on building participative government and had
attracted delegates from all levels of the government across Australia.
Across the
two days, delegates discussed a plethora of topics including how to generate
rich and high quality content, promoting your content via relevant channels to
reach your target audience, new techniques to effectively measure ROI,
coordinating with your staff to strengthen the company’s web presence.
Even though
speakers were discussing different topics, there has been common advice shared.
Top tips include:
·
Encourage
a two-way engagement with your audience
·
Ensure
your content is useful, interesting and timely
·
Increase
transparency
·
Engage
with all your staff and encourage them to be more social
·
Ensure
you have executive support
·
Test
and measure – don’t be afraid to fail!
Apart from networking in person at the event, delegates were
actively sharing their insights and key takeaways on Twitter using the hashtag #SM4GOV.
Have a look at some quotes and tips from the conference:
Consider why you communicate online and what is
success.Engagement can be a false metric and digital Comms can be resource
intensive #sm4gov
—
Sam Tickell (@sam_tickell) November
24, 2015
"The info vacuum you create by being silent
will soon be filled by someone else's noise." Andrew Parsons
at #SM4Gov
—
Megan Franzó (@MeganFranzo) November
25, 2015
Empower
your staff to become brand ambassadors - if staff are invested, they're
more likely to passionately articulate key messages #SM4Gov
—
Skye (@skye_ness) November
25, 2015
70/20/10 rule: 70% of content should build your brand,
20% should be shared from other sources, 10% should be self-promo. - @Porti82 #SM4Gov
—
James Shirvill (@shirvill) November
25, 2015
Views
from the Chair: Content may be King, but the King needs a castle - choose your
domain wisely. https://t.co/bXVnPpGiy3
#SM4Gov
—
Prem Vasudevan (@copychek) November
25, 2015
A highlight of the conference includes a case study by John
Thompson, Corporate Communications Manager, of how NSW Police managed social
media during the Martin Place Lindt siege last December.
Social
channels are involved in desktop crisis exercises. Not just news media anymore.
Though those relationships are v.important #SM4GOV
—
Sam Tickell (@sam_tickell) November
26, 2015
'Just one tweet can change
the dynamics of an entire situation' @John_A_Thompson
from @nswpolice
on role of #socialmedia
#SM4GOV
—
Brandstanding (@brandstanding) November
26, 2015
There
is a power of mythbusting online that has to be considered and is so important
in a time of crisis #SM4GOV
—
Sam Tickell (@sam_tickell) November
26, 2015
Due to popular demand, Akolade has produced a new Social Media for Gov conference that will be held in Canberra on 16-18th March 2016. For more details, please click here for the website.
Being brought up in a typical Chinese family in Australia,
Vivian takes pride as an ABC (Australia-born Chinese) where she happily
embraces both the Chinese and Australian cultures.
In high school, Vivian wanted to become a fashion designer,
however she has developed a passion for running events after working backstage
for multiple live shows. Prior to starting at Akolade, Vivian worked 4 years in
the wine industry and she misses the wine tasting sessions and openly drinking
on the job. As the Marketing Coordinator, Vivian enjoys using her creativity to
design unique and fun campaigns for each event. In her spare time, Vivian loves
to spend time with her two adorable cat and dog.
No comments :
Post a Comment