26 September 2017

Does your NFP stand out from the crowd?

Author :
Australia’s Not-for-Profit sector is facing an era of change. Never before has it been so crucial for organisations to be innovative.

And the Distinguished Gentlemen's Ride has managed to do just. Heads were turned in Toowoomba as gentlemen in their finest waistcoats and bowties to raise money for prostate cancer research.

The gents on their motorbikes rolled through the streets of Toowoomba and raised a total of $14.047.

"I think it's pretty exceptional," said Geoff Priest, Distinguished Gentleman's Ride organiser, to the Chronicle.

"The Toowoomba motorcycling community, and the Toowoomba community at large, has done an awesome job at raising funds for the cause."

Getting attention and remaining at the forefront of potential donors is critical if Not-for-Profits are to remain sustainable. As organisations see the amount of funding and grants diminish, the amount of NFPs is increasing. It is estimated that every year, another 3,000 charities appear on the Australian market.  

While organisations need to increase their level of strategic thinking and drive innovation, Not for Profit People listed five key areas;

  • Find new ways to do work more effectively or more cheaply,
  • Find new ways to raise funds and attract donors
  • Attract the best staff, especially from younger generations excited to be involved with the newest ideas
  • Expand into new service areas, or
  • Attract clients under new competitive models like the NDIS
Written by : Mimmie Wilhelmson


Mimmie grew up in Sweden and first came to Australia as a backpacker after high school. After travelling around the country for two years she returned to Europe and pursued a Bachelor’s degree in Journalism in London. But the longing for Australia and the sun became too strong. After having worked for some time in the media industry, Mimmie decided to make a change and swap the news for conferences. She now gets to do what she loves the most, meeting new people and keep learning about cultures and issues while producing conferences on current topics.

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