In the
pre-internet age, it was unusual for a person's out of work behaviour to be
noticed at work. Social media has made it easier for employers to find records
of their employees’ extracurricular activities. It has also made it easier for
employer’s reputations to be damaged by employee’s online activities.
According
to Complispace ebook’s figures show that every minute of every day 100,000 tweets are sent, 684,478 pieces
of content are shared on Facebook, 48 hours of video are uploaded to YouTube
and 3 600 photos are shared on Instagram.
In November
2015, a hotel manager from Meriton Group, Michael Nolan, lost his job after
calling feminist commentator Clementine Ford a sl** on Facebook. Following an
internal investigation relating to the complaint made about Mr Nolan using
inappropriate language on Facebook.Ford shared a screen shot of their
interaction to her 80 000 Facebook followers and tagged Nolan’s employer.
The
instinctive reaction is to ban the use of social media at work, but this might
not be an option for employers who wish to make the most out of social media as
a business tool.
Fay
Calderone from DibbsBaker believes there needs to be social media policy that
contains clear guidelines on how to responsibly use social media.
“The significant challenge for employers in regulating the use of
social media is the blurred boundaries between work life and outside-of-work
activities. Historically, courts have been reluctant to allow an employee to be
dismissed for activities that occur beyond work hours and employers generally
had no right to regulate activities not connected with employment,” she said.
Ms Calderone adds that while
employees are increasingly using social media platforms such as Twitter and
Linked In to establish and maintain new relationships, policies and procedures
must be in place to minimise any risk from using it.
“To minimise any risk and exposure arising
from its use by, for example, requiring LinkedIn account settings be set to
hide contacts; mandating disclosure of login, passwords and contacts during
employment; and/or deletion of employer contacts/account on cessation of
employment for any reason,” she said.
In conclusion, the use of social
media is certainly blurring the lines between work and private life. What
constitutes work activities as opposed to out of hours conduct becomes more
difficult to decipher. However, if used properly, employers have the
opportunity to enhance their brand and build relationships with their customers
or clients.
The best part of my job as an Assistant General Manager –
Production is to create and manage my own conferences from concept to delivery,
identify future conference topics as well as giving me a chance to expand my
business card collection. Having a bit of a sweet tooth, you will always find
me having lollies on my desk or you will catch me browsing on fashion sites
during lunch breaks.