4 ways social media can bring quick wins for government

As governments around the world navigate increasingly complex political and economic environments, it’s more important than ever that they leverage new technologies to engage citizens, attract new talent and deliver services more efficiently. While there is clearly an appetite among citizens for more personal forms of engagement with government, the public sector is often considered behind the private sector when it comes to digital transformation. A recent Accenture study found that 85 percent of U.S. citizens expect the same or higher quality government digital services as they do from...

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Not kidding around- Child care centres face new regulatory changes

Child care centres must operate under some of the most stringent regulations applicable to any sector, from the ratio of staff to children and the size of the rooms, to the meals served and play equipment used. Despite these already strict regulations, the sector faces changes to the National Quality Standards, being implemented by ACECQA in October this year around Australia, with the exception of Western Australia who will undergo the changes in February 2018.  Changes to the NQS include: ·         The requirement of approved providers...

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Tackling the stigma of corporate communications

A well implemented corporate communications function in today’s volatile environment can be the difference between success and failure in today’s environment. Just look at Uber. United Airlines. Pepsi. And that’s just 2017. More than a few companies have made the mistake of undervaluing the importance of powerful communication strategies. However, it could also be said that communications personnel are partly to at fault for being slow to adopt analytical tools, such as neuroscience, behavioural economics and statistics. Such tools can help make the field...

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Takeaways from the National Indigenous Economic Development Forum

Rex Angie, Director, Narungga Investment Company and Karen Diver Former Special Adviser to President Barack Obama on Native American Affairs and Former Chairwoman of the Native American tribe Fond du Lac Band of Lake Superior Chippewa. Empowerment was the key takeaway from the 4th National Indigenous Economic Development Forum in Cairns 28-30 June. Speakers from across Australia shared stories that gave delegates practical strategies while also inspired them to keep fighting to overcome hurdles, to work together, and to improve financial and employment...

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Take Your Social Analytics To The Next Level

Do you want a CMO’s advice on how to navigate social media? Start by talking to the 25-year-old in the room. Paige Leidig, CMO of social analytics company Netbase, says the best way to understand social media’s potential when it comes to driving business value is to think like a digital native. If you’re a CMO, perhaps it’s time to think like one of the more junior members of your team. Recognizing the power of social media, especially when it comes to leveraging social analytics to make marketing decisions, must start with setting the right mindset and forgetting what you...

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