
Many people would shudder seeing their name last on the programme, closely followed by ‘end of conference’.
The closing session of the conference agenda is no one’s preferred speaking slot but the last speaker is given an opportunity not afforded to the other presenters. In fact, the last speaker has the potential to be the most memorable and leave the greatest impact.
“I know I’m standing between you and networking drinks so I’ll keep this short,” is a well-worn line we become used to hearing as producers (I’m even guilty of having used it myself on occasion). What we don’t...