Recent Blog
Recent Blog

11 April 2018

Why are you even talking?

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If you look up the definition of stakeholder engagement, in its simplest form, it is a transaction.

But for me, it’s not about what format or what channels to use or how many times or who is responsible for the communicating. These are important components, and certainly should be addressed but in my view, the most crucial element of the equation that needs to be answered first and foremost is the WHY.

Why should I communicate with this person? And equally… Why would this person want me to engage with me?

To understand the why, our role as a chief communicator, head of function, trusted adviser, or whatever it may be called, it helps if we have an inquisitive mind in everything you do.


I’m constantly imploring my team to question everything. The ‘why’ – why are we doing this a specific way? Why have we not tried this before? Why have we not thought about this way or that…? Why are we still doing this? and the questions can go on and on.

Understanding the why is critical to trying to influence and sustaining effective stakeholder engagement. As we delve into the WHY, essentially what we are determining is the degree of value we are going to deliver.

So keep questioning. Never stop asking questions. If you don’t understand the ‘why’ then how do you expect to communicate the what to your customer?

I will always remember what a wise man once told me; the smartest person in the room is not the one with the right answer, it’s the one with the right question.

Written by: Joe Adamo, General Manager Public Affairs at AEMO

With over 15 years experience in the Public Affairs sector, Joe Adamo has built a reputation of ingraining corporate affairs as a critical business function that will help shape and drive an organisation's narrative and deliver measurable stakeholder value.

Mr Adamo has spent more than half his career within the energy sector, and is currently the Executive General Manager of Public Affairs at Australian Energy Market Operator.



06 April 2018

How well do youth fare in labour markets around the world?

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Australia’s youth employment rates are beginning to show positive progress, with numerous regions across the country now becoming ‘hotspots’ for job creation and apprenticeship uptake.

WA rates in particular are ‘very encouraging’ and ‘demonstrate that the regions do indeed boast strong economies and good employers’, so says Skillset’s CEO, Craig Randazzo.

However, it’s always insightful to view things on a relative global scale, so let’s take a look at youth labour market outcomes in relation to youth participation in vocational education and overall education quality.




















In the countries highlighted in green, less than 10% of young people are not in employment, education or training!

Now, let’s look at how these countries with strong youth labour market outcomes do when it comes to involvement in VET.





















Almost all countries in this selection have high-quality VET programs that enrol at least 1/3 of all upper-secondary students. But what about overall education performance?




















Likewise, almost all countries in this selection have overall student performance at or considerably above the OECD average. And the two outliers, Iceland and Luxembourg, have high rates of upper-secondary VET participation (previous chart).

While economic factors outside of education have an impact on youth labour participation, the impact of high-quality, upper-secondary VET programs and of overall high-performance for all students is apparent.

As the highest-performing country on these overall scales, Singapore offers compelling insights for policymakers in Australia. It certainly begs the conclusion that the mission for improving education in Australia should be informed by lessons from the world’s best and most equitable education systems, so that all students, particularly those who face the greatest challenges, have access to a world-class education.

The question is, are we doing this, and are we doing this enough?

Written by: Beth Hampton

I came to Australia in late 2016, having spent some time travelling through Southeast Asia and briefly living in Singapore – I was ready to embrace the lifestyle of a working Sydneysider!

I grew up in London, and completed my degree in Psychology at the University of York. I always dreamed of landing a job in the police, but figured it was worth swapping the handcuffs and late shifts for an exciting new city and a job full of fun and opportunity in a fantastic company like Akolade!

Love cooking, playing the piano, terrible British soap operas, an ice-cold G&T and exploring new places.














29 March 2018

Why being a conference’s last speaker is a compliment and opportunity

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Many people would shudder seeing their name last on the programme, closely followed by ‘end of conference’.

The closing session of the conference agenda is no one’s preferred speaking slot but the last speaker is given an opportunity not afforded to the other presenters. In fact, the last speaker has the potential to be the most memorable and leave the greatest impact.

“I know I’m standing between you and networking drinks so I’ll keep this short,” is a well-worn line we become used to hearing as producers (I’m even guilty of having used it myself on occasion). What we don’t realise though is this immediately sets the tone of the presentation. Audience members are left with thoughts like ‘he doesn’t want to be here’, ‘there probably won’t be enough detail in this to be useful’ or even ‘she’s right- I wonder what canapés they’re serving.’

The crowd may have thinned slightly- some may already be at the bar getting the first round of networking drinks. But you can find confidence knowing the people who remain are those who are genuinely interested and, most importantly, want to be there.

Instead, consider starting your presentation with a bang. Public speaker and author Ben Parr does this very literally. In a presentation he gave at the West Coast Contently Summit, he reached behind a banner and with a loud bang released a party popper which spewed streamers over guests. Parr refers to this particular tactic as a ‘disruption trigger’- people react to things we aren’t expecting (which is also the same basis as what we find humorous).

But your opening doesn’t have to be so left-field. It could be a short video, a controversial statement or interacting with the crowd. Consider the effect it would have when the chairperson introduces you, the audience claps and expects to see you walking to the stage.

But you don’t.

The audience is somewhat perplexed, suddenly roused from their post-afternoon tea stupor, before you speak directly from one of the cabaret tables using a hand-held mic. You ask the delegates at that table what they are hoping to learn from your presentation.

Remember their name and come back to them during your presentation- “John, you asked how we measure customer satisfaction rates and this is how.”


Throughout your talk, speak their language and relate your content back to things they know well. Can you compare your marketing strategies to the way the Kardashians have grown their market reach? Your audience is interested.

You can fall into the trap of being the last speaker and accept your fate to be background noise as people check Facebook and doodle on notepads, or you can be the disruptive force that they talk about for the rest of the week.


Written by: Claire Dowler

Claire Dowler is a Senior Conference Producer with Akolade. She recently graduated with a double degree: a Bachelor of Journalism and a Bachelor of Media and Communications Studies majoring in International Communication. Claire minored in sarcasm and puns.

A ballroom-dancer who collects salt and pepper shakers and volunteers for animal rescue, you might say Claire has eclectic interests.



23 March 2018

Why content is king

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You've probably heard the saying "content is king" but exactly how royal it is, is usually overlooked. 
Let's put this in context. 

You’re lounging around one night, engrossed in the latest episode of your favourite TV series (think MKR or MAFS), and of course, the show breaks for the ads. Usually you'd whip out your phone and distract yourself with what's happening on Facebook (marketing people call this "double screening") but some ad catches your eye. Not because it's funny, but because it's a little weird. 

The screen goes completely black and all you hear is a 40 something year old voice-over guy putting on his best game-show host voice blasting a pre-written script trying to convince you to buy his latest product. 

Usually this ad would best for the radio… but weirdly, it's on TV.

Okay so this hasn't really happened, but I'm trying to demonstrate a point. 

You wouldn't put a radio ad on TV, it just wouldn't be right. So the same goes for your social media content. If something wasn't made for social media, why should it go on social media? 

I see this all the time - a video that was originally cut for a website, a brochure that was meant for a mailbox, a screenshot of a PDF.

The newsfeed is so competitive these days that this type of repurposed content will no longer achieve cut through. We all have hard KPI's that need to be met - usually it involves how many people the content reached and if you're working in a government like me, usually the powers that be would like to know an indication of sentiment. 

How can you track these metrics if you have no one engaging in your content!

Let me show you an example. Recently, we storyboarded and shot a bespoke three part video series to celebrate one of our assets, the 85th birthday of the Grafton Bridge. 

You can see the videos here: 


During a two day trip to Grafton, we developed this series heroing everyday "Graftonians". Nothing was scripted, my only brief to our talent *ahem* everyday people was to pretend we were at a BBQ and we were just having a conversation. 

Organically, we achieved 40,000 views and reached over 88,000 people. For a small regional town with a population of 18,668 people, this means that we reached new audiences and the content resonated with audiences wider than just the locals. We also achieved almost 100 per cent positive sentiment.  

To give you some perspective, before creating this bespoke content, we had only ever achieved views in the 10,000 mark and that's if we were lucky. By creating the piece specifically for social media, our content not only performed well, but allowed us to expand our audience. 

We did this by changing a few things: 

·         Language - we spoke in a casual tone, even though some of our message was quite technical
·         We featured unstaged, behind the scenes content
·         We kept our content short and sharp by making the audience feel like they were there
·         We knew who our main audience was and for each video, and we tailored our content towards that (for example the audiences for our third video skewed male because of some of the technical terms).

By making these small changes, we saw such an improvement in the performance of the content, and we have kept it up! Visit our page to see more. Facebook.com/nswroads

Written by: Debbie Hatumale-Uy 



Debbie Hatumale-Uy is the Social Media Manager at Roads and Maritime Services, a division of NSW Government. She has previously worked as the Social Media Manager at McCann Worldwide Group, as the Digital Communications Specialist at Canon Australia, and the Online Community Manager at McDonald's Australia. She is passionate about leading organisations into the wide world of social media, and spreading the importance of content in that journey. 

16 March 2018

Post show release: 5th Retail Fulfilment Summit

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During the three days of the 5th Retail Fulfilment Summit which kicked of Australia’s inaugural Retail Week, more than 700 retailers from across Australia and New Zealand came together to be inspired by the 60+ pioneering speakers, who shared their stories on how to transform 360° fulfilment in the on demand era.

Opened by The Hon. Ben Carroll MP Minister for Industry and Employment, day 1 was focused on c-suite leadership and covered critical strategic issues facing retailers today such as cross boarder expansion, the Asian opportunity and leading the workforce of the future.  On day 2, opening international speaker, Sterling Hawkins (Retail Visionary & Co- Founder, Centre for Advancing Retail & Technology, USA) wowed the audience with dancing robots and insights into the new realm of technology powered retail fulfilment. What followed across 4 streams of content was a series of engaging presentations and interactive discussions from the likes of Rick Woods (General Manager, Costco), Belinda Hay (Trade Start & Project Lead Ecommerce, AUSTRADE) and Renee Gamble (Industry Lead Retail Technology, Google) to name a few. Lastly, a candid and insightful discussion from Brittain Ladd (Former Global Head of Expansion, Amazon USA) on Amazon and the future of retail, closed what was a content rich day.

Following day 2 of the fulfilment summit, Akolade hosted a first of its kind Retail Fulfilment Awards night for the sector. The awards recognised excellence across all areas of fulfilment and was judged by Andy Powel (Managing Director, Agile Commerce Consulting), Paul Greenberg (Chief Operating Officer, NORA), Luke Jecks (Chief Executive Officer, Naked Wines), Rick Woods (General Manager, Costco), Anna Forster (General Manager Operations, Lux Group), Jane Lu (Chief Executive Officer, Showpo), Sterling Hawkins (Founder, Centre for Advancing Retail and Technology USA), Erica Berchtold (Managing Director Rebel & Amart Sport GX Cycles) and Michael Donnath (Country Head IKEA).

With so many incredible submissions, the judging panel had a tough role, however the winners were agreed upon by all; Coles Liquor (Excellence in Best Store Based Fulfilment), BWS (Best Online Fulfilment Initiative), Showpo (Excellence in International Fulfilment), OzSale with Seko Omni Channel Logistics (Best 3PL Retailer Collaboration), Shippit (Best Fulfilment Technology), The Nile (Best Smaller Retailer), Sendle (Best Disrupter), Williams Fashion Logistics (Best Fulfilment 3PL of the Year) and Winning Group / Winning Services (Retail Fulfilment Retailer of the Year).

The final day of the event was kicked off by international speaker Bruce Harryman (Head of Network Planning, John Lewis, UK) who inspired and amazed the audience with the scale of John Lewis’ supply chain operations. This was followed by engaging presentations from Margaret Bosworth (Head of Marketing, Sealed Air Corporation) and John O'Loghlen (Director, Australia & New Zealand, Alibaba Group). Lastly, Martin Smith (Managing Director, Endeavour Drinks Group) wrapped up with his insights on the evolving expectations of consumers.

The summit provided an unparalleled opportunity for networking, benchmarking and inspired action-delegates leaving with a sense of empowerment. Next year, the Retail Fulfilment Show and Awards will be returning bigger and better than ever at a new location - the Melbourne Convention and Exhibition Centre. Furthermore, due to our genuine commitment to diversity, we will be working closely with industry leaders to continue to boost female participation and would encourage woman in fulfilment with story to tell to please reach out to us. We’d love to hear from you now!

It’s been a fantastic week in Melbourne and we very much look forward to welcoming everyone back to next year.

Service:
Akolade
P: +61 02 9247 6000
For partnership enquiries, please contact marketing@akolade.com.au

Written by: Luana Clarke 

From a young age Luana wanted to become a teacher. She would line up her teddies in a row and teach them for hours on end. However, she eventually grew tired of their nonchalance and has ended up leading a team of producers instead- which she finds far more fulfilling and stimulating!  

Luana comes from an experienced production and management background. She has produced and topic generated events across Asia and Australia. 

Luana enjoys learning about emerging trends and drivers for change and loves the notion of the 'butterfly effect'- that change can start small but grow immeasurably through a ripple effect.













14 March 2018

Leaders gather to improve the wellbeing of Australia’s Aboriginal & Torres Strait Islander people

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People from across Australia’s health organisations, government bodies and Aboriginal communities gathered for the 2nd National Indigenous Mental Health and Wellbeing Forum in Perth on the 21-23 of February.

During the three-day conference, over 35 community leaders shared their stories on the growing problem of mental health issues amongst Australia’s Indigenous population, and they shared their case studies on how these challenges can be tackled.

Ngaree Ah Kit, Assistant Minister for Suicide Prevention, Mental Health and Disabilities and Assistant Minister for Seniors and Youth in the NT opened day one of the conference and was followed by Maria Baker from Te Rau Matatini in New Zealand, who shared an overview of their current work.

Other presenters on day one also shared their stories on how to engage with communities and Elders to see improved outcomes for people with mental health issues.  

Day two was opened by Josie Farrer MLA, Member for Kimberley. Her passion and personal connections to the topic made for a powerful presentation, which was highly regarded among the attendees.  

Another highly appreciated speaker on day two was Alvin Fiddler, Grand Chief of the Nishnawbe Aski Nation in Canada. Alvin shared his peoples’ similar struggles and how they work to improve the wellbeing within their communities.

Other presenters shared case studies on how to strengthen the resilience within communities and how to develop community-driven approaches to tackle the high suicide rates. Other presenters discussed the importance of youth and how to effectively engage youth in the community.

The forum enabled participants to network and share stories with others from the mental health sector and provided an empowering environment with new energy to keep up the work to improve the wellbeing of Australia’s Aboriginal and Torres Strait Islander people.  

Written by: Mimmie Wilhemson

Mimmie grew up in Sweden and first came to Australia as a backpacker after high school. After travelling around the country for two years she returned to Europe and pursued a Bachelor’s degree in Journalism in London. But the longing for Australia and the sun became too strong. After having worked for some time in the media industry, Mimmie decided to make a change and swap the news for conferences. She now gets to do what she loves the most, meeting new people and keep learning about cultures and issues while producing conferences on current topics.

02 March 2018

The changing face of retirement living

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As the population ages and Australia’s baby-boomers reach retirement, the demand for affordable retirement living options is higher than ever.

Retirement villages are specifically designed to meet the accommodation, social and recreational needs of over 55s – for many, they offer the perfect solution for a restful and enjoyable senior lifestyle, boasting state-of-the-art facilities, inviting communities and *seemingly* affordable pricing plans.

However, as part of its four-point plan to improve retirement village living, the NSW Government commissioned an inquiry into the NSW retirement village sector in late 2017, in an effort to review the protections offered to residents and monitor whether villages are operating in compliance with the law.

Championing the list of compliance concerns is the lack of transparency in village contracts and fee agreements.

One of the less understood considerations for prospective residents when buying into a retirement village is the Deferred Management Fee, or ‘DMF’.

Most retirees don’t realise just how much departure fees can cost them, and get a nasty shock when they find out. Contracts are lengthy and difficult to understand, and many residents suffer a great deal of stress when they are ready to sell and find out that a large chunk of their profits are not theirs after all. They are often unaware as to the implications of this condition when signing contracts, and suffer a huge financial sting for residents and their families in the long run.

However, property giant Stockland is bringing change to the retirement village horizon.

Aspire by Stockland defines itself as a “new kind of living for the over 55s”.

Rather than typical retirement village contracts which see residents pay entry fees of between 65-70 per cent of a typical property price in the area, followed by an exit fee on departure after a lifetime lease, Aspire in Sydney’s Marsden Park will see residents pay for and own 100% of their property.

It’s a step in the right direction, however Stockland CEO Stephen Bull admits a national rollout will incur legislative friction.

“Because this product doesn’t fall under the Retirement Living Act, we need to get planning support,” he said.

Nevertheless, this hopefully signifies positive change in the face of retirement living.

Written by: Beth Hampton 

I came to Australia in late 2016, having spent some time travelling through Southeast Asia and briefly living in Singapore – I was ready to embrace the lifestyle of a working Sydneysider!

I grew up in London, and completed my degree in Psychology at the University of York. I always dreamed of landing a job in the police, but figured it was worth swapping the handcuffs and late shifts for an exciting new city and a job full of fun and opportunity in a fantastic company like Akolade!

Love cooking, playing the piano, terrible British soap operas, an ice-cold G&T and exploring new places.








28 February 2018

One take-home message

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In anticipation of the Australian Cyber, Fraud and Risk Summit, I wrote this blog as an introduction to the way we think about insider threat. While I wanted to cover a veritable blizzard of ideas, I decided to try to stick to a single point, one take-home message.

So here it is: if you only do one thing to improve your risk management of fraud, ensure your managers have high integrity and are excellent with people.

The problem with this take-home message is that it is not very sexy. I’m not an advocating a new piece of technology, a two-day training package or three-step way of “revolutionising culture from the board to the floor”. But it is the best single thing to do and the most likely thing that will work.

If you only make one adjustment, make sure your managers are of high integrity and are people-managers...and if they are not, do something about it pronto!

Fraud Prediction
I am drawn to trying to understand why people do things, and, what allows you to influence their behaviour. Prediction and influence. The science of psychology centres around these two ideas. What should we measure; what can we change? This relates directly to insider threat and fraud.

Fraud risk is like an algorithm insofar as there are various factors that need to be understood in combination. There are ‘organisational’ factors, i.e., workplace culture, the behaviour of top management, policies and procedures, the effectiveness of immediate managers and the opportunity to commit fraud. There are ‘individual’ factors, including the personality, values, attitude & situational pressure affecting the individual at risk of perpetrating fraud.

Various analyses of fraudulent behaviour point out that there is a combination of opportunity, organisational and personal factors behind fraud. This interaction allows you to form a rough typology of insider risk. If anything, the rise of the Internet has simply augmented issues of opportunity and scale rather than the fundamental nature of the behaviour.

Three Types of Risk
I use a rough typology to understand risk. To my way of thinking, there are four types of insider risk. The first – and one I won’t cover here – is that of the bad barrel. This is the business where fraud appears to part of the DNA of the place, almost a necessary component of one’s conduct. Enron is one popular example of this type of organisation. The other three types are the ‘benign’ insider, the ‘bad apple’ and the embittered employee.

Now the benign insider is an individual who exposes an organisation to risk without themselves attempting to profit from it. This is the individual who brings the USB stick in from home not knowing it’s infected, who clicks on the link, who uses ‘password’ as their password. This is discussed more in our presentation and is less a focus when it comes to the issue of fraud and creating exposure or opportunity for malignant others to exploit.

The bad apple is someone intrinsically motivated to use deceit for personal gain. These are individuals who, when presented with the opportunity, need very little encouragement to pursue it. They fit with the long research history regarding the criminal personality.

Then there is the embittered employee. This is the individual who feels particularly poorly treated by an organisation and probably a bad manager in particular. They reach a moral tipping point…and tip over. Their sense of poor treatment acts as the catalyst for revenge.

With all three types of insider, the high integrity people manager has the opportunity to prevent and detect behaviour associated with risk.

A Few Good Managers
From a fraud mitigation perspective, managers are in a unique position because they can see the organisational issues, the potential opportunities and the individuals with access to such opportunities.

They have the following advantages:


  • A manager can work with HR around developing structured interviews and psychometrics around hiring. This can go some way to hiring staff less likely to be a risk, or, highlighting staff who come with particular talents but who also require a more watchful eye. It also establishes a baseline for behaviour. Psychometrics should tell you what to expect over time, and the alert manager can spot staff acting quite differently to that expectation;
  • Managers can establish the working rules and culture of the team or teams under his/her influence. Culture is known as an effective predictor of the number of workplace behaviours including those considered counter-productive;
  • A frequent problem behind insider threats is that of the embittered or opportunistic employee rationalising their behaviour. Effective person management can offset this risk by keeping a greater number of staff engaged and creating both rewarding and psychologically safe working environment;
  •  Managers can themselves set the example around safety and security related behaviour. In this way they can demonstrate that they “walk the walk”. Doing so acts as a pre-emptive deterrent: if you see the boss consistently watching that the rules are followed it decreases opportunity and increases likelihood of detection and punishment;
  • Having high-integrity managers reduces the risk of the managers themselves acting fraudulently;
  • High-integrity managers may be more likely to act on seeing other managers or superiors engaging in fraud.

In summary, managers are probably your best form of defence. Good people managers are more able to detect problematic behaviour in employees, model appropriate behaviour in the workplace, monitor workplace controls/processes etc and establish rewarding relationships with staff. In addition, many other means of fraud prevention, including improved policies and procedures, the attitude of top management, workplace culture, appropriate controls and checks are often moderated by managers.

The upcoming conference will see experts from around the county and the world gather to talk through issues of fraud, risk and the cyber-world. Problems will be dissected; solutions generated. The risk with this - as with all such events - is that you come away with great ideas that struggle through implementation.

This is one that can be done now.

Make one adjustment. Make sure your managers are high-integrity people-managers.

Written by: Dr. Tim Doyle

Graduating with a Major in Psychology at the University of Melbourne in 1997, and completing his post graduate Doctorate of Clinical Psychology at Deakin University in 2005. Dr Tim Doyle has established himself within the ranks of the psychology field. Initially establishing a name within the public health service industry, Dr. Tim Doyle transitioned to a private practice.

Dr. Tim Doyle is currently the Principal Psychologist and founder of Proof of Character in East Melbourne, Australia. Dr. Tim Doyle through Proof of Character and the implementation of validated psychology assists businesses select, develop and drive talent. As well as determine not only who is fit for a role or fit for culture, but who is fit for business.